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A 3-step guide with references to the gym and ski slopes Achieving peak performance reminds me of the time my lower back went out. I tried stretching and physical therapy, but the sharp pains got worse. My friends recommended a local trainer, so I carefully headed to the gym to see Mike at 4D Endurance.  […]

Achieving Peak Performance Is a Team Endeavor

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When I started in the advertising industry, a favorite boss used to coach me that every project focuses on two of three client priorities: fast, good, and cheap. He pointed out that you (or the client) can only have two out of three; never all three.  I wasn’t sure I agreed until I attempted meeting […]

The Fast | Good | Cheap Dilemma: Find Out Where We Stand