Blog Posts + Articles

Do you get anxious when you look at your to-do list? You know there’s no way you can get everything done today, but you push yourself anyway—pinging from one task to the next, working as fast as possible. You look at the clock and 4 or 5 hours have gone by without a break. I’m […]

The complexity of highly technical or scientific documents makes it especially challenging for laypeople, but design adjustments can help convey your message.
Here are a few tips and resources I have found helpful in understanding best practices and developing creative ways to demonstrate the complex:

When it comes to marketing your company’s products or services, style matters. The more content you create and publish, the more important your style guide becomes. In this blog post, we share five reasons following a writing style guide matters.

After 35 years of workaholic tendencies with my design firm, I’m thrilled to share that I’m finally discovering the joys of work-life balance. What changed? I realized that my creativity (and work quality) improves when I’m not glued to a screen 24/7.

I first noticed the difference between “Talkers” and “Doers” while attending the University of Michigan Art School. A few students in my color theory, drawing, and industrial design courses excelled at the talking part—explaining intent/ideas/rationale for their work. I felt intimidated and unsure if I was up to pursuing an art career. I had the […]

Achieving peak performance reminds me of the time my lower back went out. I tried stretching and physical therapy, but the sharp pains got worse. How does this relate to graphic design and marketing communications? Read on because it parallels the path to peak performance.

When I started in the advertising industry, a favorite boss used to coach me that every project focuses on two of three client priorities: fast, good, and cheap. He pointed out that you (or the client) can only have two out of three; never all three.  I wasn’t sure I agreed until I attempted meeting […]