Blog Posts + Articles

Do you get anxious when you look at your to-do list? You know there’s no way you can get everything done today, but you push yourself anyway—pinging from one task to the next, working as fast as possible. You look at the clock and 4 or 5 hours have gone by without a break. I’m […]

The complexity of highly technical or scientific documents makes it especially challenging for laypeople, but design adjustments can help convey your message.
Here are a few tips and resources I have found helpful in understanding best practices and developing creative ways to demonstrate the complex:

Achieving peak performance reminds me of the time my lower back went out. I tried stretching and physical therapy, but the sharp pains got worse. How does this relate to graphic design and marketing communications? Read on because it parallels the path to peak performance.

When I started in the advertising industry, a favorite boss used to coach me that every project focuses on two of three client priorities: fast, good, and cheap. He pointed out that you (or the client) can only have two out of three; never all three.  I wasn’t sure I agreed until I attempted meeting […]